Make an appointment with Jo from 1st March and you'll receive 20% off all treatments, including Shellac Manicures and Pedicures, Eyelash Tint, Brow Tint & Shape, Brow Shape, Lip Wax and Lip & Chin Wax.

Available on Thursdays and Fridays only.

Contact us at our new salon address
51 Promenade, Lower Ground Floor, Cheltenham, GL50 1PJ
and new phone number 01242 232300

Be sure to check out the contact page to see a map of where the new salon is! 

See you soon, 

Vici and Jo x


Established in 2006 by Beauty Therapist Vici Heming, Beauty By V has become well known in around the Cheltenham area for it's extensive range of beauty treatments and exceptional personal service.

Beauty By V's aim is to make you feel and look your best after spending some quality 'you' time in our salon. 

Vici is highly trained in every area of beauty, whether that be 'Sienna X' spray tanning, designer brows, advanced waxing techniques, shellac manicures and much more. She is one of only two CND qualified Master Painters in the area, ensuring that your manicures and pedicures are the best around and is a Master Spray Tanner specialising in Sienna X.

So take a look around the site, view the pricelist, read the testimonials, click through the gallery and get in touch, 






To book an appointment, simply call on 01242 232300


Come and see my new salon! The address is: 

51 Promenade
GL50 1PJ

Opening times

Wednesday 1pm - 9pm
Thursday 10am - 8pm
Friday 9am - 4pm
Saturday 8.30am - 4pm


I would not hesitate in recommending Vici. She’s experienced, always professional and makes you feel welcome and relaxed during each of her extensive range of treatments, whether it’s waxing, having your nails done or even your wedding make-up!
— Laura Goodwin
Absolutely in love with my nails!
After months of nail disasters with various salons I was recommended to contact Vici, since visiting my nails are longer & visibly stronger whilst always looking beautiful! Would highly recommend to everyone!xx
— Kirsty Halford
I picked one of the wedding packages with Vici for my big day and can only highly recommend it!! She gave great advise about all my treatments and make up and really listened to what I wanted for my look. Vici came to me on the day and was a real calming abnd positive influence, on what could have been a really stressful morning! Thanks again Vici!xx
— Ruth Bond
Always get my shellac done here and last 2+ weeks. Vici is professional and just all round lovely. I highly recommend :-)
— Harpreet Sidhu
Absolutely loved having my nails done here!! Vici worked on us one after another for a wedding and everyone loved what they had done! She is incredible at her job and makes you feel at ease.
— Sarah Davis
I absolutely love getting treatments here, it’s always a brilliant end result! Also, Vici is lovely.x
— Laurel Jolly
I’d highly recommend Vici and her amazing salon! I always feel so relaxed when I’m there and I leave 100% happy each time!
— Nadine Edwards

Take a look at our Instagram feed for more great testimonials and happy, beautiful clients...